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TikTok Builds Itself Into an Ads JuggernautThe Chinese-owned video app’s ad business is thriving, even as a digital advertising slump hurts Meta, Snap and other rivals.http://rss.nytimes.com/services/xml/rss/nyt/Technology.xmlNYT > Technologyhttps://static01.nyt.com/images/misc/NYT_logo_rss_250x40.pngTechnology124Kalley Huang, Isabella Simonetti and Tiffany Hsu Powered by WPeMatico
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Inside Elon Musk’s Takeover of TwitterMr. Musk ordered immediate layoffs, fired executives by email and laid down product deadlines, transforming the company.http://rss.nytimes.com/services/xml/rss/nyt/Technology.xmlNYT > Technologyhttps://static01.nyt.com/images/misc/NYT_logo_rss_250x40.pngTechnology124Kate Conger, Mike Isaac, Ryan Mac and Tiffany Hsu Powered by WPeMatico
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Twitter’s Advertisers Pull Back as Layoffs Sweep Through CompanyElon Musk, Twitter’s new owner, acknowledged that ad spending on the platform had slumped. He blamed the drop on pressure from activists.http://rss.nytimes.com/services/xml/rss/nyt/Technology.xmlNYT > Technologyhttps://static01.nyt.com/images/misc/NYT_logo_rss_250x40.pngTechnology124Tiffany Hsu Powered by WPeMatico
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Elon Musk Takes a Page Out of Mark Zuckerberg’s Social Media PlaybookAs Mr. Musk takes over Twitter, he is emulating some of the actions of Mr. Zuckerberg, who leads Facebook, Instagram and WhatsApp.http://rss.nytimes.com/services/xml/rss/nyt/Technology.xmlNYT > Technologyhttps://static01.nyt.com/images/misc/NYT_logo_rss_250x40.pngTechnology124Kate Conger, Ryan Mac and Tiffany Hsu Powered by WPeMatico
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Elon Musk’s Twitter Faces Exodus of Advertisers and ExecutivesAt least five Twitter executives have left in recent days, as one of the world’s largest ad companies said clients should pause spending on the social media platform.http://rss.nytimes.com/services/xml/rss/nyt/Technology.xmlNYT > Technologyhttps://static01.nyt.com/images/misc/NYT_logo_rss_250x40.pngTechnology124Kate Conger, Tiffany Hsu and Ryan Mac Powered by WPeMatico
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Elon Musk, Plus a Circle of Confidants, Tightens Control Over TwitterThe billionaire and a group of his friends and advisers are working on layoff plans and how to swiftly change Twitter’s product, said people with knowledge of the matter.http://rss.nytimes.com/services/xml/rss/nyt/Technology.xmlNYT > Technologyhttps://static01.nyt.com/images/misc/NYT_logo_rss_250x40.pngTechnology124Mike Isaac, Ryan Mac and Kate Conger Powered by WPeMatico
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Meta Quarterly Earnings: Profit Declines With Losses in Reality LabsThe social networking company, which is trying to shift into the so-called metaverse, posted falling sales and said it was “making significant changes” to operate more efficiently.http://rss.nytimes.com/services/xml/rss/nyt/Technology.xmlNYT > Technologyhttps://static01.nyt.com/images/misc/NYT_logo_rss_250x40.pngTechnology124Ryan Mac Powered by WPeMatico
Meta Quarterly Earnings: Profit Declines With Losses in Reality Labs Read More »
Snap Earnings Show Revenue Growth Slowing but 19% More UsersThe maker of Snapchat has been struggling with a sharp slowdown in its advertising business.http://rss.nytimes.com/services/xml/rss/nyt/Technology.xmlNYT > Technologyhttps://static01.nyt.com/images/misc/NYT_logo_rss_250x40.pngTechnology124Kalley Huang Powered by WPeMatico
Snap Earnings Show Revenue Growth Slowing but 19% More Users Read More »
Brands Find TikTok a ‘Sunny Place’ for AdvertisingBrands are flocking to the platform like never before, drawn by its more than 1 billion users and its algorithm, which can make an ad seem like just another video.http://rss.nytimes.com/services/xml/rss/nyt/Technology.xmlNYT > Technologyhttps://static01.nyt.com/images/misc/NYT_logo_rss_250x40.pngTechnology124Sapna Maheshwari Powered by WPeMatico
Brands Find TikTok a ‘Sunny Place’ for Advertising Read More »
Meta Plans to Remove Thousands of Sensitive Ad-Targeting CategoriesAd buyers will no longer be able to use topics such as health, race or sexual orientation to target people with unwanted ads on Facebook or other Meta apps.http://rss.nytimes.com/services/xml/rss/nyt/Technology.xmlNYT > Technologyhttps://static01.nyt.com/images/misc/NYT_logo_rss_250x40.pngTechnology124Mike Isaac and Tiffany Hsu Powered by WPeMatico
Meta Plans to Remove Thousands of Sensitive Ad-Targeting Categories Read More »