Best early Black Friday Apple deals

If you’re looking for an Apple deal, there’s no better time to get one than Black Friday weekend. No matter what you’re looking to buy, you are likely to find a great price on it—possibly the lowest ever.

But Black Friday isn’t just one weekend. We see deals starting in early November and culminating in the post-Thanksgiving weekend from Friday, November 24 to Cyber Monday on Monday, November 27. In the weeks leading up to Black Friday, we expect to see some truly fantastic deals—and as you can see below, the bargains already starting. Here are the best prices leading up to the big shopping extravaganza.

Black Friday 2023: Apple’s shopping event

Every year Apple holds a four-day shopping event from Black Friday (November 24) to Cyber Monday (November 27). However, since Apple rarely discounts its products, the event consists of gift card offers rather than actual savings. Usually, the newest products are excluded, so don’t expect any offers on the iPhone 15, Apple Watch Series 9, or M3 MacBooks.

But if you like to shop at the Apple Store, it’s the best time to buy. The best deal from Apple’s Black Friday 2022 shopping event was the iPhone 12, which cost $599/£649 and came with a $50/£50 gift card. You could also get a $50/£50 gift card when you buy an Apple Watch SE, which starts at $249/£259. We expect to see similar deals this year on older iPhones and other products.

Black Friday 2023: Best Apple deals

We’re constantly tracking the best Apple deals, so stay tuned to this list for the best bargains we find.

U.S. deals

MacBook Air and Pro

• Amazon, 13-inch MacBook Air (M1, 256GB): $750 ($250 off after coupon, MSRP $999)
• B&H Photo, 13-inch MacBook Air (M2, 256GB): $949 ($150 off, MSRP $1,099)
• Amazon, 13-inch MacBook Pro (M2, 512GB): $1,299 ($200 off, MSRP $1,499)
• Amazon, 15-inch MacBook Air (M2, 256GB): $1,050 ($249 off, MSRP $1,299)
• Amazon, 15-inch MacBook Air (M2, 512GB): $1,299 ($200 off, MSRP $1,499)

• B&H Photo, 14-inch MacBook Pro (M2 Pro, 512GB): $1,749 ($250 off, MSRP $1,999)
• B&H Photo, 16-inch MacBook Pro (M1 Pro, 1TB, 16GB RAM): $1,949 ($750 off, MSRP $2,699)
• B&H Photo, 16-inch MacBook Pro (M1 Pro, 4TB, 64GB RAM): $2,999 ($1,900 off, MSRP $4,899)

iMac and Mac mini

• Amazon, 24-inch iMac (M3, 8-core CPU, 10-core GPU, 256GB): $1,299 ($200 off, MSRP $1,499)

• B&H Photo, 24-inch iMac (M1, 8‑core CPU/8‑core GPU, 256GB): $1,299 ($200 off, MSRP $1,499)
• B&H Photo, Mac mini (M2, 256GB): $549 ($50 off, MSRP $599)

• B&H Photo, Mac Studio (M1 Ultra, 128GB RAM, 8TB): $5,099 ($2,900 off, MSRP $7,999)

AirPods

• Amazon, AirPods Pro (2nd-gen, USB-C case): $230 ($19 off, MSRP $249)
• Amazon, AirPods (2nd gen): $99 ($29 off, MSRP $129)
• Amazon, AirPods (3rd gen, Lightning case): $150 ($19 off)
• Amazon, AirPods Max: $480 ($69 off)

Amazon, AirPods Pro (2nd-gen,

Apple Watch

• Walmart, Apple Watch Series 9 (41mm, GPS): $349 ($50 off, MSRP $399) 
• Walmart, Apple Watch Series 9 (45mm, GPS): $379 ($50 off, MSRP $429)
• Amazon, Apple Watch SE (2nd gen, 40mm): $220 ($29 off after coupon, MSRP $249)
• Amazon, Apple Watch SE (2nd gen, 44mm): $259 ($20 off, MSRP $279)
• Amazon, Apple Watch Ultra (2nd gen): $774 ($25 off, MSRP $799)

• Amazon, Apple Watch Series 8 (41mm, GPS): $299 ($100 off, MSRP $399)
• Amazon, Apple Watch Series 8 (45mm, GPS): $329 ($100 off, MSRP $429)

iPad

• Amazon: iPad (9th-gen, 64GB): $249 ($80 off, MSRP $329)
• Amazon: iPad (10th-gen, 64GB): $399 ($50 off, MSRP $449)
• Amazon, iPad mini (64GB): $469 ($30 off, MSRP $499)
• Amazon, iPad mini (256GB): $530 ($119 off, MSRP $649)
• Amazon: iPad Air (64GB): $500 ($99 off after coupon), MSRP $599)
• Amazon, 11-inch iPad Pro (M2, 1TB): $1,579 ($120 off, MSRP $1,699)
• Amazon, 12.9-inch iPad Pro (M2, 512GB): $1,299 ($100 off, MSRP $1,399)

Accessories

• Amazon, Magic Keyboard (11-inch): $219 ($80 off, MSRP $299)
• Amazon, Apple Pencil (1st gen): $79 ($20 off, MSRP $99)
• Amazon, Apple Pencil (2nd gen): $89 ($40 off, MSRP $129)

• Amazon, MagSafe charger: $33 ($6 off, MSRP $39)
• Amazon, AirTag (4-pack): $86 ($12 off after coupon, MSRP $99)

• Amazon, Magic Keyboard with Touch ID and Number Pad: $179 ($20 off, MSRP $199)
• Amazon, Magic Mouse: $68 ($11 off, MSRP $79)

Apple TV

• B&H Photo, Apple TV 4K (128GB): $145 ($4 off, MSRP $149)

Displays

• B&H Photo, Apple Studio Display (Nano-Texture Glass, Tilt-Adjustable Stand): $1,799 ($100 off, MSRP $1,899)

U.K. deals

MacBook Pro

• KRCS, 14-inch MacBook Pro with M3 (8-core CPU, 10-core GPU), 8GB RAM, 512GB SSD: £1,529.10 (£169.90 off, MSRP £1,699)
• KRCS, 14-inch MacBook Pro with M3 (8-core CPU, 10-core GPU), 8GB RAM, 1TB SSD: £1,709.97 (£189.99 off, MSRP £1,899)
• KRCS, 14-inch MacBook Pro with M3 Pro (11-core CPU, 14-core GPU), 18GB RAM, 512GB SSD: £1,889.10 (£209.90 off, MSRP £2,099)
• KRCS, 14-inch MacBook Pro with M3 Pro (12-core CPU, 18-core GPU), 18GB RAM, 1TB SSD: £2,249.10 (£249.90 off, MSRP £2,499)
• KRCS, 16-inch MacBook Pro with M3 Pro (12-core CPU, 18-core GPU), 18GB RAM, 512GB SSD: £2,339.10 (£259.90 off, MSRP £2,599)
• KRCS, 16-inch MacBook Pro with M3 Pro (12-core CPU, 18-core GPU), 36GB RAM, 512GB SSD: £2,699.10 (£149 off, MSRP £2,999)
• Amazon, 13-inch MacBook Pro with M2 chip (10-core GPU), 8GB RAM, 256GB SSD: £1,329 (£20 off, MSRP £1,349)
• John Lewis, 13-inch MacBook Pro with M2 chip (10-core GPU), 8GB RAM, 512GB SSD: £1,397.97 (£151 off, MSRP £1,549)
• AO, 14-inch MacBook Pro with M2 Pro chip (12-core CPU, 19-core GPU), 16GB RAM, 1TB SSD: £2,270 (£429 off, MSRP £2,699)
• KRCS, 14-inch MacBook Pro with M2 Max chip (30-core GPU), 32GB RAM, 1TB SSD: £2,749 (£600 off, MSRP was £3,349)
• Amazon, 16-inch MacBook Pro with M2 Pro chip (19-core GPU), 16GB RAM, 512GB SSD: £2,279.97 (£419 off, MSRP £2,699)
• eBuyer, 16-inch MacBook Pro with M2 Pro chip (19-core GPU), 16GB RAM, 1TB SSD: £2,569.12 (£329.88 off, MSRP £2,899)

MacBook Air

• Amazon, 13-inch MacBook Air, M2 (256GB) £1,029.97 (£119 off, MSRP £1,149)
• Amazon, 13-inch MacBook Air, M2 (512GB) £1,289.97 (£159 off, MSRP £1,449)
• Amazon, 13-inch MacBook Air, M1 (256GB) £826 (£173 off, MSRP £999)
• Amazon, 15-inch MacBook Air, M2 (256GB) £1,249.97 (£149 off, MSRP £1,399)
• Amazon, 15-inch MacBook Air, M2 (512GB) £1,399 (£200 off, MSRP £1,599)

iMac

• KRCS, 24-inch M3 iMac, 8-core GPU, 256GB: £1,259.10 (£139.90 off, RRP: £1,399).
• Amazon, 24-inch M3 iMac, 10-core GPU, 256GB: £1,439.97 (£49 off, RRP: £1,599).
• Amazon, 24-inch M3 iMac, 10-core GPU, 512GB: £1,729.97 (£69 off, RRP: £1,799).
• Amazon, 24-inch M1 iMac, 7-core GPU, 256GB: £1,227.97 (Was £1,399, £171 off – note Apple used to sell this model for £1,249).
• Amazon, 24-inch M1 iMac, 8-core GPU, 256GB: £1,409.98 (Was £1,599, £189 off – note Apple used to sell this model for £1,449).
• Amazon, 24-inch M1 iMac, 8-core GPU, 512GB SSD: £1,599 (Was £1,799, £200 off – note Apple used to sell this model for £1,649).

Mac mini

• Amazon: M2 Mac mini, 256GB: £579.99 (£69 off MRSP £649)
• Amazon: M2 Mac mini, 512GB: £767.97 (£81 off MRSP £849)
• Amazon: M2 Pro Mac mini, 512GB: £1,272 (£127 off MRSP £1,399)

Mac Studio

• AO, Mac Studio M2 Max: £1,904 (£195 off, MSRP £2,099).
• AO.com, Mac Studio M2 Ultra: £3,799 (£400 off, MSRP £4,199).

AirPods

• John Lewis, AirPods Pro (2nd gen): £219 (£30 off the old price, but note this is the Lightning version not the new USB-C one)
• eBuyer, AirPods Max: £490.98 (£8.02 off; current RRP £499)

iPads

• Amazon, 10.9in 10th gen iPad 64GB WiFi, £449 (£50 off, RRP £499).
• AO, 10.9in 10th gen iPad 256GB WiFi, £639 (£40 off, RRP £679).
• Very, 10.2in 9th gen iPad 64GB WiFi, £319 (£50 off). Apple originally sold this model for £319, but increased the price to £369.
• eBuyer, 10.2in 9th gen iPad 256GB WiFi, £491 (£58 off). This model originally cost £459 before Apple raised the price to £549.
• Amazon, 2022 iPad Air, 64GB, WiFi: £629 (£40 off, RRP £669)
• Amazon, 2022 iPad Air, 64GB, Cellular: £782.97 (£66 off, RRP £849)
• Amazon, 2022 iPad Air, 256GB, Cellular: £977.55 (£51.45 off, RRP £1,029)
• Amazon, 2021 iPad mini, 64GB, Wi-Fi: £527.98 (£41 off, RRP £569).
• Amazon, 2021 iPad mini, 256GB, Wi-Fi: £701 (£48 off, RRP £749).
• Amazon, 2021 iPad mini, 64GB, Cellular: £683.98 (£65 off, RRP £749).
• Amazon, 2021 iPad mini, 258GB, Cellular: £739.90 (£190 off, RRP £929).
• Amazon: 11in iPad Pro, M2, 128GB, Wi-Fi for £839 (£60 off, RRP £899)
• Amazon: 11in iPad Pro, M2, 256GB, Wi-Fi for £948.99 (£70 off, RRP £1,019)
• Amazon: 11in iPad Pro, M2, 2TB, Wi-Fi for £1,741.65 (£307 off, RRP £2,149)
• Amazon: 12.9in iPad Pro, M2, 256GB, Wi-Fi for £1,309 (£60 off, RRP £1,369)
• Amazon: 12.9in iPad Pro, M2, 512GB, Wi-Fi for £1,489.99 (£109 off, RRP £1,599)

Apple Watch

• Amazon, Apple Watch Ultra 1: £649 (£130 less than Ultra 2)
• Amazon, Apple Watch Series 8, 41mm (GPS): £369 (£30 less than Series 9)

iPhone

• Box, iPhone 15, 512GB, £989.10, £109 off
• John Lewis, iPhone 14 Pro Max: £1,139 (£60 off, plus two-year warranty; RRP before being discontinued in fall 2023 was £1,199)
• John Lewis, iPhone 14 Pro: £1,039 (£60 off, plus two-year warranty; RRP before being discontinued in fall 2023 was £1,099)
• Amazon, iPhone 14 Plus: £749 (£50 off; RRP £799)
• Amazon, iPhone 14: £649 (£50 off; RRP £699)
• Amazon, iPhone 13: £549 (£50 off; RRP £599)
• Amazon, iPhone 13 mini (128GB): £603.64 (£45 off; RRP before being discontinued in fall 2023 was £649)
• Currys, iPhone 12: £499 (£100 off; RRP before being discontinued in fall 2023 was £599)

iPhone accessories

• Amazon U.K., Apple MagSafe Battery Pack: £79 (£20 off)
• Amazon U.K., Apple MagSafe Duo Charger: £99 (£30 off)
• Amazon U.K., Apple MagSafe Charger: £39 (£6 off)
• O2, pack of four Apple AirTags for £89 (£30 off)
• Amazon U.K., AirTag 4-pack: £99 (£20 off)
• Currys, single AirTag for £28.99 (£6 off)
• Amazon U.K., AirTag Leather Loop: £25.96 (£19.04 off)
• Amazon U.K., up to 34 percent off iPhone 14 and 14 Pro cases

Apple TV

• KRCS, 2022 Apple TV 4K (64GB): £141.55 (£7.45 off)
• KRCS: 2022 Apple TV 4K (128GB): £160.55 (£8.45 off)

Accessories

• Currys, Apple Magic Keyboard with Touch ID for £129, usually £149 (£20 off)
• Amazon, Magic TrackPad for £103, usually £129 (£26 off)
• Ebuyer, black version of the Magic TrackPad for £135.99, usually £149 (£13 off)
• John Lewis, 2021 Magic Mouse for £63, usually £79 (£16 off)
• Currys, Apple Magic Keyboard, with numeric keys, without Touch ID for £106.99, usually £129 (£22 off)
• John Lewis, Magic Keyboard without Touch ID for £79, usually £99 (£20 off)
• Currys, Apple Pencil (2nd gen) for £119, usually £139 (£20 off). John Lewis has the same deal

Black Friday 2023: Where to shop for Apple deals

Stay tuned to Macworld throughout November to find the best deals as they arrive. But if you’re looking for a specific color or capacity, you can check out the following retailers. In the U.S., here are the best stores to shop for Black Friday deals:

• Apple
• Amazon
• Best Buy
• Costco
• Target
• Walmart

If you’re based in the U.K., you’ll find deals at the following shops:

• Apple
• AO.com
• Amazon
• Argos
• Carphone Warehouse
• Currys
• eBuyer
• John Lewis
• KRCS
• Laptops Direct
• Very

Black Friday 2023: All Apple deals

Stay on top of the best Black Friday deals as they arrive with our dedicated roundups

Best Black Friday 2023 MacBook deals

Best Black Friday 2023 Mac deals

Best Black Friday 2023 AirPods deals

Best Black Friday 2023 Apple Watch deals

Best Black Friday 2023 iPad deals

Best Black Friday 2023 iPhone deals

Best Black Friday 2023 Mac monitor deals

Best Black Friday 2023 SSD and external hard drive deals

Apple Inc