Can movie theaters sustain the ‘Barbie boost’?

Can movie theaters sustain the ‘Barbie boost’?The marquee at The Grove theater in Los Angeles announces the opening of Barbie in July 2023.

Going to the movies is hot again thanks to the so-called “Barbie boost.” Barbie, Oppenheimer and other movies continue to rev up the summer box office. But can theaters sustain the momentum?

(Image credit: Valerie Macon/AFP via Getty Images)

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https://www.npr.org/rss/rss.php?id=1045Movies : NPRNPR Movies podcast, movie reviews, and commentary on new and classic films. Interviews with filmmakers, actors, and actresses.https://media.npr.org/images/podcasts/primary/npr_generic_image_300.jpg?s=200Technology124Elizabeth Blair

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